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The short answer: GoHighLevel has three plans — Starter at $97/month, Unlimited at $297/month, and SaaS Pro at $497/month — and annual billing knocks roughly two months off (about $81 and $248/month on the first two tiers). The price you see covers the software; what trips people up is the usage-based layer on top: phone numbers, SMS, calls, emails and premium AI are billed from a prepaid wallet. For most single businesses that’s a few extra dollars to low tens per month; for agencies sending heavy SMS it can be more. Below is every plan, what each unlocks, and the costs that don’t appear on the pricing page.
| Plan | Monthly | Annual (≈/mo) | Key unlock |
|---|---|---|---|
| Starter | $97 | ~$81 | 1 business, up to 3 sub-accounts |
| Unlimited ⭐ | $297 | ~$248 | Unlimited sub-accounts + white-label app |
| SaaS Pro | $497 | — | Resell the platform as your own SaaS |
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Which plan should you choose?
- Starter ($97): one business or a brand-new agency. Three sub-accounts is enough to run your own marketing plus a client or two.
- Unlimited ($297): the agency sweet spot. Unlimited client sub-accounts and white-labeling, so your software cost stays flat as you grow.
- SaaS Pro ($497): only worth it once you’re ready to sell GoHighLevel as your own branded product with rebilling — the actual “SaaS agency” model.
The costs that aren’t on the pricing page
This is the part newcomers miss. Your subscription covers features; communications and AI are usage-based, charged from a wallet that you top up:
- Phone numbers — a small monthly fee per number.
- SMS & calls — per-message and per-minute rates (the biggest variable for high-volume senders).
- Emails — a per-send rate beyond included volume.
- Premium AI — features like the conversation/voice AI bill by usage.
For a single service business, budget a modest add-on. For an agency blasting SMS campaigns across many clients, model this carefully — it can rival the subscription. We factor it into our overall take in the GoHighLevel review.
Is GoHighLevel worth the price?
If it replaces a CRM, a funnel builder, an email tool and a scheduler — which between them often run $200–$400/month — then yes, even the $297 plan is a saving, and the resale model on $497 can turn it into a profit center. If you only need one of those functions, a single-purpose tool is cheaper; see our funnel builder comparison for lighter options.
FAQ
Does GoHighLevel have a free trial?
Yes — typically a 14-day free trial on the Starter or Unlimited plan. Use it to build one real sub-account and a workflow so you can judge the platform (and your likely usage costs) before paying.
Is there a free plan?
No. GoHighLevel doesn’t offer a permanent free tier — only the free trial. If you need a genuinely free starting point, a tool like Systeme.io has a free plan; see our best funnel builders guide.
How much are the SMS and email costs?
They’re usage-based and billed from your wallet at standard per-message, per-minute and per-email rates, plus a small monthly fee per phone number. Light users pay a few dollars; heavy-SMS agencies pay more, so estimate your volume before committing.
Can I cancel anytime?
Monthly plans can be cancelled anytime; annual plans are prepaid for the year. Because billing and terms change, confirm current details on the official pricing page.
Related guides: GoHighLevel Review 2026 · What Is GoHighLevel? · All CRM & HighLevel guides